Premium domain names are high-value domain names that have the potential to become popular web addresses with strong branding opportunities. Usually, premium domains are short, easy-to-remember domain names with popular extensions, most likely ".COM" extension. TOP 10 DOMAIN NAME SALES OF ALL TIME
voice.com - $30,000,000 - 2019-05-30
sex.com - $13,000,000 - 2010-11-24
fund.com - $9,999,950 - 2008-03-11
porn.com - $9,500,000 - 2007-06-05
porno.com - $8,888,888 - 2015-02-04
fb.com - $8,500,000 - 2010-01-01
healthinsurance.com - $8,133,000 - 2019-07-31
we.com - $8,000,000 - 2015-06-19
diamond.com - $7,500,000 - 2006-05-23
beer.com - $7,000,000 - 2004-01-01
WHY BUY A PREMIUM DOMAIN FOR BRAND, BUSINESS OR WEBSITE NAME
Direct Traffic - Since premium domain names are short and easy to remember, people simply type in your domain name in the browser to access your site. Lots of direct traffic usually is a sign for a strong brand and may lead to increased revenue.
SEO Benefits - When your domain name matches the keywords of people's searches, it is more likely that your domain name ranks higher in search results.
Offline Marketing - Short trendy business names are far easier to remember and could be used offline as well (e.g. printed on merchandise).
Social Sharing - If your domain name is short already, people might be less inclined to use URL shorteners when sharing your content. In the end, each social media post could create a lasting impression for more and more vistors from social networks to come.
Brand Reliability - Having a valuable premium domain name can establish your brand reliability. It can give customers the confidence and commitment that you are there for them.