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premium domain name - what and why?

Premium domain names are high-value domain names that have the potential to become popular web addresses with strong branding opportunities. Usually, premium domains are short, easy-to-remember domain names with popular extensions, most likely ".COM" extension.
TOP 10 DOMAIN NAME SALES OF ALL TIME
  1. voice.com - $30,000,000 - 2019-05-30
  2. sex.com - $13,000,000 - 2010-11-24
  3. fund.com - $9,999,950 - 2008-03-11
  4. porn.com - $9,500,000 - 2007-06-05
  5. porno.com - $8,888,888 - 2015-02-04
  6. fb.com - $8,500,000 - 2010-01-01
  7. healthinsurance.com - $8,133,000 - 2019-07-31
  8. we.com - $8,000,000 - 2015-06-19
  9. diamond.com - $7,500,000 - 2006-05-23
  10. beer.com - $7,000,000 - 2004-01-01
WHY BUY A PREMIUM DOMAIN FOR BRAND, BUSINESS OR WEBSITE NAME
  1. Direct Traffic - Since premium domain names are short and easy to remember, people simply type in your domain name in the browser to access your site. Lots of direct traffic usually is a sign for a strong brand and may lead to increased revenue.
  2. SEO Benefits - When your domain name matches the keywords of people's searches, it is more likely that your domain name ranks higher in search results.
  3. Offline Marketing - Short trendy business names are far easier to remember and could be used offline as well (e.g. printed on merchandise).
  4. Social Sharing - If your domain name is short already, people might be less inclined to use URL shorteners when sharing your content. In the end, each social media post could create a lasting impression for more and more vistors from social networks to come.
  5. Brand Reliability - Having a valuable premium domain name can establish your brand reliability. It can give customers the confidence and commitment that you are there for them.

Last Updated : 20 May, 2020


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